Nix Social Media Presence
Brackett Heating and Air needed a boost in reach on their social media campaign. I created these short social videos that garnered 11,990 people reached on Facebook, 823 post clicks, and 268 engagements. These were shot with a Canon t3i and used a mixture of natural light and LED light panels.
By the Numbers
On Facebook
42,801
Organic People Reached
in 45 days
(July 29-September 11th)
18,916
Post Clicks in 45 Days
(July 29-September 11th)
2,181
Posts Engagements in 45 Days
(July 29-September 11th)
The Challenge
Before joining the Nix team as the Marketing Coordinator, they had already established a good presence on Facebook and LinkedIn. The challenge I faced was streamlining and scheduling posts, creating more professionally branded content, and increasing weekly and monthly reach, clicks, and engagement.
The Solution
I put together a social media plan that included monthly schedules for Facebook and LinkedIn. This allowed decision makers at Nix the ability to view and approve 2 posts per week that included a branded piece of content. I limited the posts to 2 a week to allow for more spontaneous posting that had already been proven to be working before I came to Nix. These spontaneous posts included timely and relevant information that we may not have a month in advance.
The Results
In the first 45 days of me taking over the Facebook page, Nix reached 42,801 people. We were able to get 18,916 post clicks. And finally, we garnered 2,181 posts engagements (likes, shares, or comments).
View Example
Social Calendar
Video Examples
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I love working with any size organization or business and helping them tell a story that not only captivates their target audience, but also gets results. If you'd like to schedule a meeting about your next project, contact me through my contact form.