Rexing Companies
Growing New Brand Awareness Through Video
The Challenge
Rexing Companies needed a way to bring awareness to their businesses and new brand. They were looking for a company to partner with in producing an About Us video that could capture all three companies under the Rexing Companies' umbrella - PFL Logistics, Evansville Cold Storage, and JR's Expedited Freight.
The Campaign
We decided that a high energy video that uses interviews and additional footage from each individual company would be the best way to portray the new Rexing Companies Brand. We interviewed the President/CEO, VP of Sales, and Corporate Office Manager to help tell their story. One of Rexing Companies, PFL Logistics, made the 2020 Inc. 5000 list, so we also utilized the interview time and extra footage to put together a 30 second hype video about this accomplishment. Finally, we continued the style that we produced for the About Us video and the Inc. 5000 Hype video with a short recruitment video for Rexing's freight company called JR's Expedited Freight.
