The Challenge

Each year, Traylor Bros., Inc. gathers their management team for a meeting.  They will also give the team a tour of one of their notable projects.  In 2020, they decided to make this meeting virtual, but wanted to still give their team a glimpse at one of their current bridge construction projects, the Sam Houston Tollway Ship Channel Bridge project.

The Campaign

Our team helped coordinate and produce a video that Traylor Bros., Inc. could utilize virtually in their 2020 meeting.  With travel being difficult, we worked with the talented team at New Story Media, a marketing agency based in Houston, who was able to film on our behalf.  (P.S. if you need videos in the Houston area, they are your go-to team!)  

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Working closely with Traylor Bros., Inc. we were able to set up a day to capture footage and interview different team members to have various perspectives about the bridge project.  Our editors then compiled a short story to explain the project while also keeping viewers entertained. To close out the piece, we developed a logo animation utilizing Traylor's current branding icons.  View the video below.