Vincennes Police Department
A Recruiting Success
By the Numbers
12,000+
Organic Facebook Video Views within 3 Days
50+
Qualified Applicants
200+
Facebook Shares
The Challenge
The Vincennes Police Department learned that they were three police officers short. They needed to fill the spots quickly and wanted to make sure they had at least 30 qualified applicants.
The Campaign
During my time at Oswald Marketing, I helped with the creative and production of this video. We decided to put together a recruitment campaign on a budget. We focused our efforts on creating a sincere recruitment video along with a website dedicated to the benefits of being a Vincennes Police Officer. I directed, shot, and edited the recruitment videos as well as designed and developed their website at www.vincennespolice.com.
The Results
The video gained 12,000 organic views in the first 3 days of posting online. Within 2 weeks, the Chief told us that they had already received over 50 qualified applicants and stated "I think it has been a successful campaign for sure not only for the hiring process but public outreach. We saw more applicants with bachelors and associates degrees completed than usual."
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I love working with any size organization or business and helping them tell a story that not only captivates their target audience, but also gets results. If you'd like to schedule a meeting about your next project, contact me through my contact form.